A Federal Trade Commission undercover shopper survey found that game retailers are among the strictest enforcers of age ratings.
According to a report released yesterday by the Federal Trade Commission, video game retailers are the most "vigorous" enforcers of age and content ratings in the entertainment industry, while music CD retailers are by far the most lax.
The FTC recruited a number of unaccompanied 13 to 16 year olds and asked them to attempt to purchase R-rated movie tickets, R-rated DVDs, unrated DVDs of movies that were R-rated in theaters, music CDs with Parental Advisory labels and M-rated video games. The teens attempted to purchase these products from national and regional chain stores and theaters across the US.
Just 13% of underage shoppers (from a total of 278 shops surveyed) were allowed to purchase M-rated games, with Walmart being the most lax on rating enforcement, while GameStop and Target were the strictest. This is a huge decrease from a similar survey conducted in 2000, where approximately 85% of underage shoppers were able to purchase M-rated titles. The figure has steadily declined over the last ten years.
By contrast, 64% of the teens in the survey were able to purchase music CDs featuring Parental Advisory labels, 38% were allowed to purchase R-rated DVDs, 47% to pick up unrated DVDs and 33% were let into R-rated movies unaccompanied.
ESRB ratings are technically voluntary, but most retailers will not stock unrated games, and the console manufacturers will not license unrated titles for their systems.
Source: http://feedproxy.google.com/~r/GameProVideoGameCultureNews/~3/EFEVHb4mB2Y/
PlayStation Portable Slim PlayStation Portable Lite PC Games PSP Go Space Invaders
No comments:
Post a Comment